[FAIE: Marketing] Developing the 2025 Marketing Curriculum: Enhancing Training Quality to Meet Business Needs

On March 11, 2025, at the meeting room of Campus 1, Lac Hong University, the Faculty of Management – International Economics successfully organized the 2025 Marketing Program Learning Outcomes and Curriculum Evaluation Council. This important event aimed to comprehensively review the current training program and propose appropriate adjustments to ensure the highest quality of education, meeting the increasing demands of the labor market.

The Council was honored to welcome the participation of experts, business representatives, advisory board members, and alumni—individuals with extensive experience and valuable contributions to the development of the Marketing program.

Representatives from the Faculty of Management – International Economics:

• Dr. Nguyễn Văn Tân – Dean of the Faculty

• M.A. Tạ Thị Thanh Hương – Vice Dean

• Ph.D. Candidate Lưu Ngọc Liêm – Head of Data Science and Marketing Strategy Division

• M.A. Hoàng Thị Thanh Chung – Head of Principles and Digital Marketing Division

Invited Expert:

• M.A. Huỳnh Nhật Lâm – CEO of Green Nature Trading and Services Co., Ltd.

Business Representative:

• Mr. Hoàng Hải Thủy – Deputy Director of Business, Viettel Post Dong Nai

Advisory Board Representative:

• Mr. Lê Văn Nam – Director of Happy Success Education and Media Company

Alumni Representative:

• Mr. Nguyễn Hoàng Nam – Project Manager, Happy House Co., Ltd.

Students:

• Class representatives from 22MK111, 23MK111, 24MK111 and members of the Marketing Club.

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Main Contents of the Evaluation Session:

Part 1: Ph.D. Candidate Lưu Ngọc Liêm presented a detailed report on the learning outcomes and the proposed curriculum for 2025.

Part 2: Experts, business representatives, advisory board members, and alumni contributed feedback, shared practical experiences, and provided valuable suggestions to further improve the curriculum.

Part 3: Dr. Nguyễn Văn Tân concluded the session by acknowledging and receiving the feedback from guests, while outlining future development directions.

Student Feedback

Trần Lâm Khánh Minh, a student from class 23MK111, shared:
“Through today’s evaluation session, I learned a great deal from the faculty leadership and business representatives. I now better understand the skills required to meet labor market demands and will strive to further improve myself.”

The 2025 Marketing Program Learning Outcomes and Curriculum Evaluation Council marked an important milestone, demonstrating the Faculty of Management – International Economics’ commitment to continuously enhancing training quality and equipping students with the essential knowledge and skills for career success.